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    Why big name beauty brands are cashing in on women in sport

    https://live-production.wcms.abc-cdn.net.au/1774ceddb40ee133d2a9b73d930d0ddc?impolicy=wcms_crop_resize&cropH=1685&cropW=2995&xPos=0&yPos=0&width=862&height=485
    Sponsors have not always flocked to women's sport, or targeted female fans, but they are now realising the potential of reaching women, and embracing femininity in sport.
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