Women's rugby crashes into mainstream as England go for glory in World Cup final

• World No 1 side face No 2-ranked Canada on Saturday

• Emphasis on legacy effects aims to keep sport rising

Over the past month women's rugby has crashed into the mainstream with all the ferocity of a prop forward burrowing across the gain line. And on the day of a compelling Women's Rugby World Cup final, it shows no sign of slowing down.

A crowd of 82,000 will watch England face Canada at the Allianz Stadium, Twickenham, a world record for a standalone women's match. While organisers have always been bullish, they admit that a tournament that has upended stereotypes and attracted legions of new fans has surprised even them.