Ellie Kildunne x Canterbury: world-first rugby boot design unveiled with Player of the Match flourish

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A landmark in women’s rugby footwear

Canterbury of New Zealand has unveiled a world-first rugby boot designed in collaboration with England star and reigning World Rugby Women’s Player of the Year, Ellie Kildunne. The boot made its debut as Kildunne delivered a Player of the Match performance on Saturday — a timely showcase of innovation meeting elite execution.

Designed with the modern back-three in mind

Built for speed, agility, and multi-directional grip, the collaboration emphasises what top-tier outside backs demand: explosive take-offs, stability under contact, and confidence in wet or hard ground. The aesthetic nods to Kildunne’s dynamic style — sharp, bold, and unapologetically performance-first.

More than a boot: a signal of intent

This project reflects a wider shift: leading brands investing seriously in women’s rugby-specific product design. It’s a recognition that elite women’s performance comes with unique demands, and that tailored innovation can unlock marginal gains where they matter most.

The prototype-to-podium journey — unveiled on a big stage and validated by a star turn — hints at a future where athlete-led design becomes the norm across the women’s game.

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