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    I'm a Creative Director and I can confirm the Saracens rebrand is genius: Paul Williams column

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    Saracens Rebrand (Getty Images)

    A Creative Director in advertising by day, regular columnist Paul Williams thinks the new Saracens rebrand is ticking all the right boxes

    A Creative Director in advertising by day, regular columnist Paul Williams thinks the new Saracens rebrand is ticking all the right boxes
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