Red Bull era takes flight after Newcastle break record for season ticket sales

Energy drink company planning considerable investment as anticipation for success sets in sports-mad region

Newcastle Falcons already had wings, but after their purchase by Red Bull a club that have long been in freefall should once again take flight.

Within 24 hours of the takeover completing on Tuesday, the rebranded Newcastle Red Bulls had already sold more season-tickets than for the whole of last season, with Wednesday's sales figure the highest for a single day in the club's 29-year professional history.